EVENT: P4 OFFICIAL LAUNCHING
DATE: 141220 @ 3PM
VENUE: EDMARK SUDAN EVENTS HALL
Written By: Arwa Manzool
Edmark Sudan launched the extravagant P4 Lose to Win 90 Days Challenge on Saturday, 20 December2014 at 3pm in the Edmark Office’s Events Hall. The excitement of the event was boosted by the presence of Chief Marketing Officer, MRS. LYNDEN VALDEZ.
The enthusiastic dance energizer led by staff and STP empowered the event, bringing the audience on their feet tojoin in the Edmark City dance. Welcome remarks were presented by GM Abdulrahman Elrasheedwho encouraged and motivated all Edmarkers and guests to fight obesity and join the P4 Lose to Win 90 Days Challengeand continuallywork until they achieve success in Edmark.
CMO Mrs. Lynden Valdez ignited the crowd with her special message, leaving them no choice but to CHANGE for the better after they watched the ‘Who Moved My Cheese’ and Obesity videos. Using herself as an example, she iterated that she is a mother of threebut have managed to maintain her figure and youththanks to the great products of Edmark. Although she noted that change is no easy feat, she affirmed that with discipline, one will be able to achieve it, urging everyone to move forward with our new “cheese”.
A live testimony was shared by Ahmed Ahmed who used to weigh 144kg before joining Edmark Sudan’s 1st P4 Lose to Win challenge. He currently weighs 92 kg having lost 22kg in five months. The second testimonial came from Maryam Abdulrazig who added to the reality of Edmark products’ effectiveness, stating that fellow Edmarkers will testify to the changes within her. Her first visit to Edmark Sudan’s branch left her panting on the stairs, but today, she is able to jump and climb the stairs 10 times over. In her words, “I drink nothing except MRT and dwells around all Edmark products.”
She carried down her load of sack weighing 33kg which she lost in six months, weighing 125kg previously. She encouraged everyone to join this program for a healthier well-being.
Mktg. staff, Arwa discussed both the testimonials and the mechanics of the contest. An entertaining production number from the Edmark Sudan staffs and selected distributors took place to the delight of the audience. After the weigh-in of all contestants, the targeted amounts of weight to lose were announced followed by brief interviews of all contestants, further advising them on how to get started.
The event ended with enormous commitment from all contestants in achieving their ideal weight at the end of the 90 days.
Feel Good Now!